The program has a mix format and it was strategically projected so that it combined the information and promotion actions altogether. The objectives of the program will be reached by mixing information and promotion actions by using printed and electronic materials, by participating at international exhibitions and by advertising.
The purpose is using all the advertising instruments in order to obtain maximal results. Likewise, in the same specialized promotional and public relations actions will be used in order to directly inform and acquaint the target groups to the products. The proposing organization is:
The inter professional Organization Prodcom Legume-Fructe
The duration of the program is 3 years starting from 10.08.2012.